Doubling new patients for Mediclinic Middle East

We connected the booking engine so every ad click could be followed to a booking and to revenue.

+100%

New patients, month on month

+60%

Existing-patient bookings, month on month

+70%

Revenue, month on month

Challenge

Grow new patients and repeat bookings, and prove media impact beyond leads.

What we did

Connected the booking engine so every ad click could be followed to a booking and to revenue.

Split new-patient prospecting from existing-patient remarketing, and moved budget weekly to the service lines with the best revenue return.

Result

Optimisation shifted from clicks to real outcomes: patients, appointments and revenue.

One view of channel, campaign, service line, booking ID and revenue.

Estimates are shown as reported to the client.

Next case study

Six years with Cleveland Clinic Abu Dhabi

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