// About
We link every ad to the money it makes — with a performance team and our own AI platform, run by one partner.
The name
وصلة
wasla /ˈwas.la/ · noun
the link; the connection between two things.
وصلة — in Arabic, the connection: the join that closes the circuit. In Arab classical music it is also a suite — a full sequence of movements, played in order by an ensemble that knows exactly what it is doing. Both meanings are the company.
How we work
The gap is almost never talent. It's the wiring between strategy, media, creative and the system underneath. That gap is our whole job.
Wasted spend is noise. We measure it, we cut it, and we never confuse activity with performance.
If we can fix it this afternoon, we fix it this afternoon. No quarter, no committee, no meeting to schedule the meeting.
Numbers persuade nobody on their own. Neither does a beautiful film with nothing behind it. We refuse to run one without the other.
// Who we are
Wasla means ‘the link’. We link every ad to the money it makes.
Wasla Collective is a performance marketing team with its own AI platform built in. Strategy, creative, media buying, funnel fixes and revenue tracking live in one place, run by one partner.
01
A complete growth team, without the payroll.
02
Plug-in performance marketing under your roof.
03
Proof in dirhams, not dashboards.
The people behind Wasla
Co-Founder
“He builds the reason anyone listens.”
Electronics engineer by training, storyteller by inheritance. A decade in startups across sales, business development and marketing, including Finyal Media's first Arabic musical, sci-fi and horror podcast series.
Co-Founder
“He builds the thing that makes the number move.”
Coding since thirteen, civil engineer turned marketer, fifteen years in healthcare marketing. Built the booking and ad-performance software that turns a click into a booked, tracked, paid patient.
// Let's talk
We map your funnel, find the wasted spend and show you the revenue behind every campaign.