Driving patients across the M42 hospital network

Search, Performance Max, Meta and bilingual campaigns across four hospitals — from Abu Dhabi to the Northern Emirates.

Est. ROAS 4.2x–5.5x
2024–2025

52.6K

Enquiries and leads across four hospitals

19.3M

Impressions

491K+

Clicks

What we did

Each hospital got its own plan: growing service lines, a new branch launch, shorter forms for niche services, and bilingual campaigns by service line.

28.3K

Patient enquiries

27.2K call clicks
1.1K appointment requests
4.4M impressions · 241.5K clicks

Search and Performance Max grew from Bariatric and Pain Management to ENT, Podiatry and Vascular.

Est. ROAS 5.5x · 2024

15.7K

Patient enquiries

15.3K call clicks
409 appointment requests
4.75M impressions · 157K clicks

Launched a new Dubai branch. Call centre volume rose more than 200% at peak.

Est. ROAS 4.6x · 2024

5.2K

Leads in 2025

2.2K form fills
3K call clicks
5.25M impressions · 68K clicks

High-intent Search plus Meta for niche services. Shorter forms lifted completion rates.

Est. ROAS 4.8x

3.4K

Patient enquiries

3,277 call enquiries
132 form fills
4.89M impressions · 25K clicks

Bilingual English and Arabic campaigns by service line across the Northern Emirates.

Est. ROAS 4.2x · 2025

Estimates are shown as reported to the client.

Next case study

Launching a new medical device in three GCC markets

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